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8:1 - Willy the Hillbilly vs. Barbie


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SEASON 8, ROUND 1

Willy The Hillbilly

Slot: The Team's Corporate Mascot
Season Wins: 0
Season Losses: 0
Fantasy Team Page
Read more about Willy The Hillbilly at this Wiki
Official Site: PepsiCo Mountain Dew Brand



Barbie

Slot: The Team's Corporate Mascot
Season Wins: 0
Season Losses: 0
Fantasy Team Page
Read more about Barbie at this Wiki
Official Site: Mattel


Battle Terrain
Marketing Challenge: Heinz EZ-Squirt Colored Ketchup

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34 minutes ago, Mercenaryblade said:

I think Barbie on brand recognition could possibly succeed here

I agree on this. Sorry to say, it looks like Willy hasn't really been pop culture-relevant since the '60's.

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This is an interesting challenge.  Barbie clearly has the beauty, charm and appeal to those who lean feminine.

But... look at the product she's working with.  Who are we marketing this to?

I would say that Barbie as a mascot for this nasty goop might not hit the target audience.

The type of person who is interested in a disgusting condiment product like this is probably the same type that would identify with Garbage Pail Kids(tm) and candy shaped like worms.  And I'm thinking that Willy the Hillbilly has a brand image that goes well with nasty goopy condiments.

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19 minutes ago, Fox said:

This is an interesting challenge.  Barbie clearly has the beauty, charm and appeal to those who lean feminine.

But... look at the product she's working with.  Who are we marketing this to?

I would say that Barbie as a mascot for this nasty goop might not hit the target audience.

The type of person who is interested in a disgusting condiment product like this is probably the same type that would identify with Garbage Pail Kids(tm) and candy shaped like worms.  And I'm thinking that Willy the Hillbilly has a brand image that goes well with nasty goopy condiments.

Well spoken

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I would also point out that Barbie would seem like a health guru type salesperson. Ketchup is not exactly a healthy condiment so I would assume she would have a hard time trying to sale something that isn't exactly a health food

A weird goop might be up Willy's alley

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Needless to say, I don't even know who Willy is. He can DEFINITELY get a career resurgence if he sells something silly like green/purple ketchup. Barbie, on the other hand, might tank for associating with something like this. Not a given, but there's a chance.

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