Read more about Mr. Peanut at: Wikipedia
Official Site: Planters Peanuts
Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company owned by Hormel. He is depicted as an anthropomorphic peanut in its shell dressed in the formal clothing of an old-fashioned gentleman: top hat, monocle, white gloves, spats, and a cane. He is reportedly of British heritage and has the proper name of Bartholomew Richard Fitzgerald-Smythe.
Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obici and incorporated two years later as the Planters Nut and Chocolate Company. In 1916, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic peanut to a design contest. When his design was chosen, commercial artist Andrew S. Wallach added the monocle, top hat and cane to create the iconic image. While Gentile's family originally received five dollars for winning the contest, Obici befriended them and paid Antonioâ€™s, and four of his siblings', ways through college. After Obici paid Antonio's way through medical school, he became a doctor in Newport News, where he died of a heart attack in 1939.
There is a disputed claim that Frank P. Krize Sr., a Wilkes-Barre artist and head of the Suffolk plant, made the additions of the monocle, top hat and cane. Wallach's daughter, Virginia, maintains that Krize joined the project after Mr. Peanut was created. However, neither Planters' history nor other sources still in circulation positively identify the artist.
By the mid-1930s, the raffish figure had come to symbolize the entire peanut industry. Mr. Peanut has appeared on almost every Planters package and advertisement, and is one of the best-known icons in advertising history.
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