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Official Site: Hasbro
My Little Pony: Friendship Is Magic is an animated television series that premiered on October 10, 2010, on the United States cable network The Hub. It is based on Hasbro's My Little Pony line of toys and animated works. The series is produced by Hasbro Studios and DHX Media Vancouver (formerly Studio B Productions). , the show is in its second season in the United States, and is broadcasting internationally in dozens of countries in over ten languages.
The show follows a studious unicorn pony named Twilight Sparkle as her mentor Princess Celestia guides her to learn about friendship in the town of Ponyville. Twilight becomes close friends with five other ponies: Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. Each represents a different facet of friendship, and discovers herself to be a key part of the "Elements of Harmony". The ponies share adventures and help out other residents of Ponyville, while working out the troublesome moments in their own friendships.
The show has been critically praised for its humor and moral outlook. Despite the target demographic of young girls and their parents, Friendship Is Magic has gained a large following of older viewers, predominately male teenagers and adults, who call themselves "bronies". Reasons for this unintended appreciation include Faust's creative contribution to the writing and characterization, the expressive Flash-based animation style, themes that older audiences can appreciate, and a reciprocal relationship between Hasbro, the creators, and the fans. Elements of the show have become part of the remix culture and have formed the basis for a variety of Internet memes. The show has prompted a fan convention known as BroNYCon.
Hasbro, Inc. has produced several generations of toys and entertainment related to the My Little Pony franchise, often labeled by collectors as Generations 1 through 3. The animated cartoon series My Little Pony Tales, produced in 1992, was the toy line's most recent television series before Friendship Is Magic, and it featured the pony designs of the first generation. It was followed by various direct-to-video releases, which featured later designs up to the third generation. Just as Michael Bay's film had helped to boost the new Transformers toy line, Hasbro wanted to retool the My Little Pony franchise and update it to better suit the current generation of young girls. According to Margaret Loesch, CEO of The Hub, revisiting properties that had worked in the past was an important programming decision, influenced to an extent by the opinions of the network's programming executives, a number of whom were once fans of such shows. Senior Vice President Linda Steiner also stated that they "intended to have the show appeal to a larger [demographic]", with the concept of "co-viewing" of parents with their children a central theme of the Hub's programming.
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