Flo, The Progressive Girl

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Researched by: DSkillz

Flo is a fictional character who appears in commercials for Progressive Insurance. The character was created by the Boston-based agency Arnold Worldwide, specifically copywriter John Park and art director Steve Reepmeyer. She is played by actress and comedienne Stephanie Courtney, and has a fan base on social network like Facebook.

Flo debuted in 2008 through television commercials and has since appeared in radio advertisements and web banner. As of November 2010, she had appeared in 53 commercials.

In 2011, Progressive introduced an Australian counterpart to Flo, named Kitty, played by Australian actress Holly Austin.

Flo is a cashier and is recognizable by her extremely enthusiastic, upbeat persona, heavy makeup, and retro hairstyle. According to Courtney, it takes one hour for Flo's hair to be prepared, and another hour for her makeup to be applied. Referring to her work in The Groundlings, Courtney noted, "Flo could be one of my improv characters, always on and sort of cracked in a weird way." A December 15, 2008 article in Advertising Age described Flo as "a weirdly sincere, post-modern Josephine the Plumber who just really wants to help. She has: the brand is flourishing."

Read more about Flo, The Progressive Girl at Wikipedia ...

Official Site: Progressive Insurance
Links:  Wikipedia   Austin360    NYSE Magazine  


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