is a video game character created by SNK Playmore (formerly SNK). He makes first appearance in the fighting game Fatal Fury: King of Fighters as the sub-boss from the game. In the Fatal Fury series Billy is the right-hand man from Geese Howard, the crime lord from Southtown. In one of Geese's The King of Fighters tournaments, Billy and Geese are defeated by Terry Bogard and his friends, who sought revenge for the death of his father. As such, Geese starts losing control from Southtown and Billy seeks to defeat Terry. Besides the Fatal Fury series, Billy is also a recurring character from the The King of Fighters series in which he continues entering into The King of Fighters tournaments but in a team composed of three members.
He additionally stars in the animated films and comic adaptations from the Fatal Fury and The King of Fighters series. Billy's character has been well-received within video gamers, having appeared in several popularity polls from the series. Additionally, his appearance in The King of Fighters '97 was done as a result of a popularity poll developed by three video game journals. Video game publications have praised Billy as one of the best characters from the Fatal Fury series and liked how he was developed through The King of Fighters.
In all of the games he appears, Billy is blonde and cover his hair with a red and white bandana. However, he constantly changes his outfit in various games. In the first Fatal Fury game and The King of Fighters '95, Billy sports black shoes, with blue jeans tied with a small blue jacket and gloves. In Fatal Fury 2 and Fatal Fury Special, Billy sports a sleeveless shirt with a Union Jack in the top. He also wears light blue jeans and red shoes. In the Real Bout Fatal Fury series and most The King of Fighters games Billy wears a blue jacket with the top open, black shoes and darker jeans. In Fatal Fury: Wild Ambition and The King of Fighters 2003, he wears a similar outfit from the Real Bout Fatal Fury series but with black pants and a black and yellow jacket. In both Wild Ambition and KOF: Maximum Impact 2, Billy has an alternate costume similar to a formal suit.
Billy's criminal career is motivated more by a desire to make easy money and his respect for Geese Howard than actual malice. He hails from England, he loves heavy metal and plays the guitar very well. His softer side is often shown when he's with his sister Lilly or friend Blue Mary. Billy is violently anti-smoking and hates cigarettes and will assault anyone who blows cigarette smoke in his face (this is the explanation for the 'no smoking' sign on the back of his jacket). While his hatred of Terry Bogard seems to have been softened, Billy has a deep hatred for Iori Yagami, who once beat both Billy and Eiji Kisaragi to near death then abandoned them. He is also not accepting of Joe Higashi dating his sister which is also comically shown in the gallery from The King of Fighters '98.
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