Serpentor is a fictional character from G.I. Joe: A Real American Hero, a line of military-themed toys created by Hasbro. The character was introduced in 1986 as a toy with an air chariot and included in the animated series that same year.
Serpentor was first released as an action figure in 1986, packaged with his Air Chariot.
In the Marvel Comics series, Serpentor initially appeared in G.I. Joe: A Real American Hero #49 (July 1986). The character in the comics was different from the version in the animated series: The animated version of Serpentor was built to be a new, superior leader of Cobra, while the comics version was intended to lead and inspire the troops while Cobra Commander remained in power.
The comic version of Serpentor was created in a manner similar to that of the cartoon, involving Cobra collecting genetic material from various historical figures. However, the comic diverges on a few details, such as the animated Serpentor was slightly unstable due to lacking Sun Tzu's DNA. The comic also differs from the cartoon in that DNA from Storm Shadow was also used in the creation of Serpentor. While much of the Cobra hierarchy was in some way loyal to Serpentor in the animated series, their relationship in the comics was strained.
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Official Site: Hasbro
Links: Wikipedia JMM'S GI.JOE CHARACTER GUIDE IMDb