Brüno Gehard (pronounced "broo-noe gay-hard"), sometimes written as Bruno and Brueno, is a fiction gay Austrian fashion reporter portrayed by English comedian Sacha Baron Cohen, who first appeared during short sketches on The Paramount Comedy Channel in 1998, before reappearing on Da Ali G Show with his partner Adrian Chan. Following the success of Ali G Indahouse and Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Universal Studios gained rights to make and release a feature film.
Sacha Baron Cohen's character Brüno, alongside his Ali G and Borat characters, have been retired.
In May 2009, Brüno appeared at the MTV Movie Awards dressed as an angel with wings strapped to his buttocks hanging from the ceiling. As part of a prank, after an alleged equipment malfunction, he was lowered onto rapper Eminem who was seated directly beneath him. Brüno landed in Eminem's lap with his exposed rear end in Eminem's face. Members of D12, including Swifty, Kuniva, and Bizarre all helped to remove Brüno after Eminem said "Yo, get this motherfucker off me, man!" Eminem and the rest of the D12 members left the Awards, with Jesski shouting "Is the Real Slim Shady going to stand up?" Eminem appeared surprised and angered about the prank the whole time, but told reporters how he "laughed uncontrollably for about three hours" in his hotel afterward. Eminem revealed that the stunt had been planned and rehearsed beforehand; Baron Cohen had discussed the idea with Eminem, who is a fan of Baron Cohen's work and agreed to do the stunt.
Some LGBT groups have criticized the character as perpetuating LGBT stereotypes while simultaneously enlightening institutionalized homophobia issues. "Sacha Baron Cohen's well-meaning attempt at satire is problematic in many places and outright offensive in others," Rashad Robinson, senior director of media programs for the Gay and Lesbian Alliance Against Defamation (GLAAD) told the New York Times. The character was not well-received by The Guardian, who described Brüno as, "a product of Sacha Baron Cohen's bourgeois sexual neuroses."
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Official Site: Comedy Central UK
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