Geico Gecko

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Researched by: Mr.Mystery

GEICO's advertising campaign strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisement, as well as radio advertisements. A common tagline used by GEICO is "fifteen minutes could save you fifteen percent or more on car insurance."

The ads are effective at getting customers to switch to GEICO. Warren Buffett, owner of GEICO parent Berkshire Hathaway, has stated that over 40% of Americans could save money with GEICO. He has indicated that he would spend $2 billion on GEICO ads if he could, far exceeding the $751 million in advertising in 2007, the last year where data was available.

As part of the early GEICO Direct ads and the "Dumb Things" campaign, those 15 second long commercials were animated by Bill Plympton, and feature a curious little man walking up to an object and end up getting hurt after being curious about the object (for example, he encounters a cannon, presses a button, and a ball fires and sticks to his face).

GEICO has presented a number of memorable one shot ads. Amongst these are:

Read more about Geico Gecko at Wikipedia ...

Official Site: GEICO
Links:  wiki entry   Duncans TV ad land   TV acres  


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