Underdog is an American animated television series that debuted October 3, 1964, on the NBC network under the primary sponsorship of General Mills, and continued in syndication until 1973, for a run of approximately 124 episodes.
Underdog, Shoeshine Boy’s heroic alter-ego, appeared whenever love interest Sweet Polly Purebred was being victimized by such villains as Simon Bar Sinister or Riff Raff. Underdog always speaks in rhymes, such as, “There’s no need to fear, Underdog is here!” His voice was supplied by Wally Cox.
In 1959, handling the General Mills account as an account executive with the Dancer Fitzgerald Sample advertising agency in New York, W. Watts Biggers teamed with Chet Stover, Treadwell D. Covington and artist Joe Harris in the creation of television cartoon shows to sell breakfast cereals for General Mills. The shows introduced such characters as King Leonardo, Tennessee Tuxedo and Underdog. Biggers and Stover contributed both scripts and songs to the series. When Underdog became a success, Biggers and his partners left Dancer Fitzgerald Sample to form their own company, Total Television, with animation produced at Gamma Studios in Mexico. At the end of the decade, Total Television folded when General Mills dropped out as the primary sponsor in 1969 (but continued to retain the rights to the series until the mid-'90s).
The syndicated version of The Underdog Show consists of 62 half-hour episodes. The supporting segments differ from the show's original network run. The first 26 syndicated episodes feature Tennessee Tuxedo as a supporting segment (Tennessee Tuxedo originally aired as a separate show, and also has its own syndicated adaptation). Thereafter, for most of the balance of the package, the middle segments include Go Go Gophers and Klondike Kat for three consecutive, half-hours, and Tennessee Tuxedo in the fourth. Commander McBragg is featured in the majority of episodes, replaced by three segments of The Sing-A-Long Family (in shows #1-2-3, #28-29-30, and #55-56-57). The final two syndicated Underdog half-hours feature one-shot cartoons originally part of an unsold pilot for a projected 1966 series, The Champion (Cauliflower Cabbie and Gene Hattree), with Commander McBragg appearing in show #61 and Go Go Gophers in show #62.
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Official Site: Total Television (Dead)
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