Optimus Primal is a fictional character from the Transformers toyline, and the leader of the Maximal forces and the main protagonist in the Beast Wars television series. He is sometimes called Optimal Optimus. The name Optimus Primal was given to Optimus Prime during the initial run of the Beast Wars toy line, before it was decided that Optimus Primal was a separate character.
Like his ancestor Optimus Prime, whose name he took in reverence, Optimus Primal was not originally a warrior. Years earlier, Optimus Prime had been thrust into a civil war by the actions of the Megatron from his own time. So too was Optimus Primal, who had been a starship captain on a scientific exploration mission, unexpectedly thrust by another Megatron with dictatorial tendencies into a conflict that would define the fate of the history of the universe.
He shares his namesake's love of honor, life, peace and freedom. His loyalty to his friends is matched only by the respect he gives his enemies, and he is dedicated to working for the betterment of others, so much so that he might even become depressed if he cannot accomplish it. Optimus Primal's most repeated quote is "Well, that's just prime", or simply "Prime", in which the word "Prime" may have been a replacement for the word "Great".
Although some aspects of Primal's story are not in continuity with the larger bulk of the fiction, they are all related in a very strict, clear chronological order relative to each other.
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Official Site: Hasbro
Links: Wikipedia Optimus Primal for Champions Seibertron.com