Cap'n Crunch is a product line of sweetened corn and oat breakfast cereals introduced in 1963 — manufactured by Quaker Oats Company, a division of PepsiCo since 2001.
In 1965 the Quaker Oats company awarded Robert Rountree Reinhart Sr the Fredus N. Peters Award for his leadership in directing the development team of Cap'n Crunch. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism — which initially presented problems in having the cereal bake properly.
The Cereal Project Refers to the Shane institute at Mr.breakfast.com lists the following variations of Cap'n Crunch:
Cap'n Crunch TV commercials have aired since 1963. The first Cap’n Crunch commercials, featured a four children crew (Alfie, Brunhilde, Carlyle, and Dave) and the canine Sea Dog, who sailed with the Cap’n on his ship, The Good Ship Guppy. The crew was tasked with keeping the cereal safe from the Cap’n’s nemesis, Jean LaFoote, the Barefoot Pirate. The characters also appeared in a comic book included in Cap’n Crunch cereal boxes.
Read more about Captain Crunch at Wikipedia ...
Official Site: The Quaker Oats Company
Links: Wikipedia - Captain Crunch Toonopedia - Captain Crunch Official Captain Crunch Site