The Burger King

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Researched by: Kureji

The Burger King is a character created as its advertising mascot for the international fast-food restaurant franchise Burger King who became famous in numerous television commercials, including the Burger King Kingdom.

The first iteration of the King was part of Burger King sign at the first store in Miami, Florida in 1955. Later signs had the King shown sitting on a "burger throne" as well as atop the BK sign while holding a beverage.

In the late 1960s/early 1970s Burger King started using a small, animated version of the King in its children's advertising where the animated Burger King was voiced by Allen Swift. The King was featured in a series of advertisements in which he would visit a Burger King outlet for an interview with a television reporter or see a former court wizard who now worked for the chain. In all ads the King would present children with small gifts or buy them some Burger King food. Many of these commercials featured the king character reciting the restaurant's slogan, "Burger King, where kids are king".

By the late 70s, the original animated King was soon replaced by the "Marvelous Magical Burger King" (portrayed by the late Dick Gjonola), a red-bearded, victorean-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The King was accompanied with usually two or more children and notable characters such as "Sir Shake-a-Lot", the "Burger Thing" (a WC Fields-esque burger portrait), and "The Duke of Doubt" who often doubted the King's abilities, and the "Wizard of Fries" which resembled R2-D2 of Star Wars. This campaign paralleled McDonald's McDonaldland children's commercials, which featured "Ronald McDonald", "The Hamburglar", and "Mayor McCheese", along with other characters and mascots.

Read more about The Burger King at Wikipedia ...

Official Site: Burger King
Links:  Wikipedia - The Burger King   Slate.com - The Burger King   The Burger King website  

 

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Losses: 17

Result Opponent A Score   B Score
Loss King Leonidas 23 to 54
Loss The Chicken 44 to 59
Loss Alien King 30 to 65
Loss Aqua Teen Hunger Force 39 to 69
Win Colonel Sanders 47 to 39
Loss Steve Irwin the Crocodile Hunter 31 to 87
Loss Peter Griffin 37 to 73
Loss Homer Simpson 22 to 102
Loss The Sandford Constabulary (Hot Fuzz) 32 to 57
Loss Aunt May 38 to 42
Loss Optimus Prime 20 to 78
Loss The Tick 34 to 96
Loss God of War Kratos 48 to 74
Win The Hamburglar 64 to 31
Loss Shao Kahn 41 to 81
Loss Captain Crunch 50 to 56
Loss The Question 23 to 50
Win Ronald McDonald 58 to 44
Win Jar Jar Binks 69 to 44
Win Ronald McDonald 77 to 45
Loss The Smurfs 59 to 66
Win Jack (Jack In The Box) 27 to 6
Loss Willy Wonka 14 to 20
Win The Golden Girls 13 to 12
Win Fanboys 17 to 8